Gateway to Growth:
Digital Innovation & Global Export

Wednesday 12 October 2022, 9:30 – 17:00 BST
The British Museum, Great Russell St, London WC1B 3DG

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Join our flagship UK summit at the British MuseumThis October, we’ll bring together hundreds of British business leaders in London to examine opportunities around digital technologies and trade.The full-day programme will explore what it takes to succeed in China’s fast moving consumer market, tap into the growing global B2B ecommerce opportunity, and examine the latest innovations from China shaping how consumers engage with brands.



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Michael Evans

President Alibaba Group

J. Michael Evans has served as the President of Alibaba Group since August 2015. As President, Michael is responsible for leading and executing Alibaba Group’s international strategy for globalizing the company and expanding its businesses outside of China. He has also served as a member of Alibaba’s Board of Directors, since Alibaba’s initial public offering in September 2014.
Michael received his bachelor’s degree in politics from Princeton University in 1981, a master’s degree in Finance in 1984 from Oxford University and won an Olympic gold medal for his home country Canada as a member of the men’s eights rowing team in the Los Angeles 1984 Summer Olympics.

Chris Tung

Chief Marketing Officer Alibaba Group

Chris Tung joined Alibaba Group as the Chief Marketing Officer in January 2016. He commands a huge amount of influence in the global marketing community. He has helped to build strong Alibaba’s brand portfolio by combining best-in-class creativity with the latest technologies. As a result, Alibaba has been ranked as the most valuable brand from China by many recent independent surveys. He presided over the phenomenally successful “Double 11 (Singles’ Day)” extravaganza; spearheaded the company’s global Olympics sponsorship and created the “Uni Marketing” methodology and tools to support over 180,000 global brands to run marketing campaigns on Alibaba platforms effectively.

Raymond Ma

General Manager of Europe and ANZ Alibaba Cloud Intelligence

After graduating from Northwestern Polytechnical University in China with a Master of Computer Science, Raymond Ma began his career at IBM, where he spent the following ten years working across the IBM IT consulting arm, before moving on to run product portfolio of IBM Smarter Cities. Raymond was appointed General Manager of Alibaba Cloud ASEAN in 2015. In this role he specialized in providing cloud and data analytic services to the ASEAN market. In 2016, Raymond was appointed General Manager Alibaba Cloud ASEAN and ANZ. Raymond is currently General Manager of Europe and ANZ for Alibaba Cloud Intelligence.

Roland Palmer

General Manager – UK, Benelux & Nordics Alibaba Group

Roland Palmer has been Alibaba Group’s General Manager for UK, Benelux and Nordics since December 2021. Roland joined Alibaba Group in May 2016 as Managing Director for Belgium, the Netherlands and Luxembourg, where he was responsible for all Alibaba Business Units across the three markets. In 2018 he was appointed Head of Europe for Alipay, part of Ant Group.
Roland has an extensive knowledge of European retail, e-commerce and FMCG, having worked as a strategy consultant for Bain & Company. Roland holds an MBA from the IMD Business School in Switzerland.

Ada Xu

EMEA Regional Director – Fliggy Alibaba Group

Ada XU began her career with Alibaba Group in 2016 by leading Tmall Business Development for France. In 2019 Ada was appointed to develop Fliggy, the travel platform of Alibaba Group, for the EMEA region.
Prior to joining Alibaba, Ada set up her own business that helped French companies learn how to work and invest in the China market, all while studying for her master’s degree in International Business and Entrepreneurship.
Now based in Paris, Ada has lived in China, Mauritius and Madagascar. She speaks Mandarin, Cantonese, French, English and Spanish.

Carmen Chiu

Regional Managing Director – Asia Pacific Fortnum & Mason

Miss Carmen Chiu joined Fortnum & Mason in August 2019 as the Regional Managing Director for the Asia Pacific region.
Carmen has over 20 years of experience in brand management in the food industry across FMCG, E-Commerce, HORECA and Luxury Retail & Hospitality channels, including 6 years based in China.
A native of Hong Kong who grew up in the UK, she has built a career that spans the globe. She played a significant role in building the China expansion plan and opened a 100 company-owned stores in 3 years.

Ian McGarrigle

Founder and Chairman World Retail Congress

Ian has over 35 years’ experience working within the UK and international retail sector as a journalist, editor, and publisher and as founder and Chairman of the World Retail Congress. He helped launch leading UK trade publication Retail Week, and developed a range of initiatives that have become key industry events, including the Retail Week Conference and the Retail Week Awards. In 2007 he launched the World Retail Congress to serve the international retail market. Ian has also been a Non-Executive Director of Saudi Arabia’s largest food retailer, Azizia Panda. He writes a regular column for the German retail magazine, Handles journal and speaks regularly at retail events around the world.

David Roth

CEO, The Store – WPP, Chairman BAV Group

David is now at WPP as the CEO of The Store, the WPP Global Retail Practice and Chairman, BAV Group. David is an acknowledged expert in Branding and Consumer change in China. He is a leading authority on digital, Artificial Intelligence and Voice in retail. He broadcasts and lectures around the world including BBC, CCTV China, CNBC, Davos The World Economic Forum, Yale, CKGSB and Cambridge Universities. He is Chairman of the Centre for International Business and Management (CIBAM) where Academics, Business and Policy Makers meet with activities taking place at Queens’ College, University of Cambridge. He is a board member of China-Britain Business Council.

Ellie Adams

CEO & Founder QIVA Global

Ellie is CEO & Founder of QIVA Global, an award-winning operating partner to European consumer brands in China. She is passionate about consumer retail for its ability to generate large-scale positive impact, disrupt status quo and empower consumers to contribute positively to society, communities and the planet.
A fluent Mandarin speaker, Ellie and her team at QIVA lead the operations for some of Europe’s best-loved brands in China. Prior to founding QIVA, Ellie worked for both Thomson Reuters and Deloitte. She is a graduate of Tsinghua (Beijing) and Durham Universities.

Ntola Obazee

Trading Director Emma Bridgewater

Ntola Obazee has over 10 years of experience in commercial sales across all channels (retail, B2B, e-commerce and marketplaces). She has held senior leadership positions in the UK and Europe with a focus on strategic business development and market-entry methods across SME, omnichannel & vertical retailers. She has experience in strategic e-commerce planning & execution with a focus on international business development, marketplace models and cross-border e-commerce. Ntola led the onboarding and strategic launch of Emma Bridgewater in China.

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